Your site will receive traffic from a number of different sources. These sources are called your “top referers” because they refer traffic to your site. Depending on the month, some social media sites will refer more traffic to individual websites than others. For example, for about five months in 2009 Twitter was a top referer to most websites overall. The amount of traffic that Twitter was directing to sites exceeded the amount that Google directed to those sites.
In order for your site to receive top referrals from Twitter, however, your site would need to be optimized for Twitter. This means your Twitter account needs to be linked to your blog or website (preferably both); and you would need to tweet on a consistent basis (at least once a day). People would find your site through your tweets, through retweets of your tweets, and through your profile on Twitter. If you used hashtags in your tweets, then this would be yet another way for people to discover your tweets (and then, your website).
Now Facebook seems to be the top referer for most major sites. Since Facebook introduced their live stream, among other enhancements such as pulling images from links and Facebook Connect, traffic to websites seems to be coming from Facebook in the largest numbers. Again, your site would need to be optimized to receive this traffic. In terms of Facebook, this means you have a Facebook page, you regularly update it, perhaps you run your Twitter stream through your Facebook status that appears on your “wall”. In addition, you can drive traffic to your site with a Facebook Fan Page. And there are countless other ways to drive traffic to your site using Facebook.
Continue Reading this Article on Prechnology . . .
What is Prechnology?
Prechnology is public relations division of Tempo Creative. I’m the head manager for Social Media Services at Prechnology. I draft SEO and social media proposals for Prechnology and Tempo clients. My partner, Adam Listek, handles some of Tempo’s coding and fixes.
Recently Adam and I have been focusing on Escape into Life, an online arts publication. I founded the website. Adam has done a wonderful job on the coding end; you can take a look at the site to see how advanced it is.
If you want a website designed and developed, Adam and I can help you. If you want your website SEO optimized, or marketed using social media, I can help you.
To give you an idea of my success in marketing, Escape into life receives over thirty thousand visitors a day. That’s from hard work, constant marketing, and a sophisticated use of social media.
Categories: social media
Tagged: Prechnology, SEO, social media, Tempo Creative
We see SEO and SEM firms, social media marketing firms, firms that specialize in link building, firms that specialize in article syndication, and many other subsets of Internet marketing. To business customers who don’t know a lot about marketing on the Internet, this can lead to confusion and a real difficulty finding the right service provider.
To make matters even more complicating, every SEO firm has a different approach. This was bound to happen. There is so much new technology on the Web that naturally some firms are going to emphasize certain strategies over others. I use the SEO and social media marketing strategies that I’ve developed over the years and found most effective.
Some of these strategies include:
- Creating profiles on the 10 major social media sites
- Regularly using four or five social bookmarking sites
- Investigating niche social media sites
- Cultivating community on social media sites
To read the full article please visit the Prechnology Blog
Categories: social media
Tagged: marketing, niche, social media
With hundreds of article marketing sites on the web, you’re probably wondering which ones are the best for your company. Article marketing, like free press release distribution, can help to expand the base of your social media and public relations campaign. Some sites like eZineArticles.com have a higher Page Rank, some are user-friendly in regards to formatting, some take unusually long wait times to gain acceptance to your article, and others are just downright torture. We also recommend that you do not use article syndication services. Submitting your articles to hundreds of lesser known distribution sites is less effective then hand-submitting to five or ten high Page Rank sites. If you use a syndication service you run the risk of your articles being picked picked up as spam, which will hurt your marketing campaign. Here’s the PR-echnology Article Marketing Breakdown.
To read the full post, visit the PR-echnology blog
Categories: article marketing
Tagged: article marketing, article submission sites
Information may be free these days, but two important resources are dwindling fast: time and attention.
Herbert Simon, an American economist and psychologist, first articulated the concept of the “attention economy” in 1971. He wrote: “Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”.
Definitions and theories about the attention economy have evolved since then, and today the concept is continually talked about in business, PR, and social media websites and magazines.
How should a business strategically position itself in the attention economy? Let us look at two key distinctions of this concept. The first distinction is based on choice. According to ReadWriteWeb, a popular web technology site, the consumer can choose where their attention is “spent”. The second distinction is relevancy. The information must be relevant to the consumer’s interests, or he/she will go elsewhere.
To read the full post follow this link
Categories: attention economy
Tagged: attention economy, business, Herbert Simon, ReadWriteWeb, social media
The changing role of public relations is in the news again with an outstanding article in The New York Times Sunday Business Section for Sunday July, 5, 2009. “Spinning the Web: P.R. in Silicon Valley,” talks about the impact of social media and social networking in public relations and how these new business practices are actually shaping the success or failure of start up companies in Silicon Valley. You don’t have to be a start up in Silicon Valley to know that the same truths hold for elsewhere in the world of public relations. Newspapers and magazines used to be the gatekeepers of publicity for companies, but now social media and social networking is changing all of that.
We created PR-echnology to harness the power of social media for small businesses. We are steeped in ideas, practices, and experience that leads to the most important thing about the new PR: community cultivation. In this blog post, I’ll review The New York Times article and another exemplary article by Brian Solis, the Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis was interviewed for The New York Times article and he responds to it on his blog by clearly stating what he believes is the essential character of the new PR.
To read the full article please visit the PR-echnology blog
Categories: PR 2.0
Tagged: Brian Solis, pr, public relations, social networking
Social media come in all shapes and sizes. When it comes to link-building, however, we give priority to the social media that delivers the most traffic. Let’s go over the two most important factors that influence search results: (1.) links to your site from high-ranking pages (2.) creative content.
Squidoo is a social media platform that allows you to create a hub page around a given topic. That topic can be your favorite artist, books you’ve read, or your business. People have created Squidoo lenses (another name for Squidoo pages) on nearly every conceivable topic. The Squidoo site generates a lot of traffic from the web and is constantly referenced as one of the best ways to build links back to your website.
So what is a Squidoo Lens? A Squidoo lens is a webpage built with modules. These modules enable you to integrate Flickr photos, a blog feed, text, video, and many other features.
To read the rest of the post, visit the PR-echnology blog.
Categories: squidoo
Tagged: business, social media, squidoo
I recently created a Squidoo lens for one of my clients at Tempo Creative, Phoenix Web Design Firm. A Squidoo lens is a hub page you create around a topic, but it’s also good for displaying information about your web business. My idea was to group all of my client’s web businesses into one lens.
The advantage to building a Squidoo lens is the “do-follow” links. “Do-follow” links are the links you put into your Squidoo lens which direct traffic back to your site. In contrast to “no-follow” links, “do-follow” links improve your site’s Page Rank with Google. In addition, a well-made, eye-popping Squidoo lens can attract traffic. Here’s what I created for my client, tell me what you think.
Categories: social media
Tagged: "squidoo lens", "web marketing", social media, squidoo
